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A brand used by an organization or person for labeling a product, product group, or similar.

This type is an implementation of schema:Brand.


Name@idTypeDescriptionInherited from
nameschema:namestringThe name of the item.Thing
alternateNamesschema:alternateNameArray of stringAlternate names (aliases) for the item.Thing
descriptionschema:descriptionArray of BlockContent or Array of InlineContent or stringA description of the item. See note 1.Thing
idschema:idstringThe identifier for this item.Entity
identifiersschema:identifierArray of (PropertyValue or string)Any kind of identifier for any kind of Thing. See note 2.Thing
imagesschema:imageArray of (ImageObject or Format 'uri')Images of the item.Thing
logoschema:logoImageObject or Format 'uri'A logo associated with the brand.Brand
metastencila:metaobjectMetadata associated with this item.Entity
reviewsschema:reviewArray of stringReviews of the brand.Brand
urlschema:urlFormat 'uri'The URL of the item.Thing


  1. description : !array('Allows for the description to be an array of nodes (e.g. an array of inline content, or a couple of paragraphs), or a string. The ')minItems!array(' restriction avoids a string being coerced into an array with a single string item.')
  2. identifiers : !array('Some identifiers have specific properties e.g the ')issn!array(' property for the ')Periodical!array(' type. These should be used in preference to this property which is intended for identifiers that do not yet have a specific property. Identifiers can be represented as strings, but using a ')PropertyValue!array(' will usually be better because it allows for ')propertyID!array(' (i.e. the type of identifier).')


"type": "Brand",
"name": "XYZ",
"logo": {
"type": "ImageObject",
"url": "",
"caption": "Logo of Brand YXZ"
"reviews": [
"Rather average product",
"Not sure if would use again"


  • Parent: Thing
  • Descendants: None

Available as#


This documentation was generated from Brand.schema.yaml.