Brand

A brand used by an organization or person for labeling a product, product group, or similar.

This type is an implementation of schema:Brand.

Properties

Name	@id	Type	Description	Inherited from
name	schema:name	string	The name of the item.	Thing
alternateNames	schema:alternateName	Array of string	Alternate names (aliases) for the item.	Thing
description	schema:description	Array of BlockContent or Array of InlineContent or string	A description of the item. See note 1.	Thing
id	schema:id	string	The identifier for this item.	Entity
identifiers	schema:identifier	Array of (PropertyValue or string)	Any kind of identifier for any kind of Thing. See note 2.	Thing
images	schema:image	Array of (ImageObject or Format 'uri')	Images of the item.	Thing
logo	schema:logo	ImageObject or Format 'uri'	A logo associated with the brand.	Brand
meta	stencila:meta	object	Metadata associated with this item.	Entity
reviews	schema:review	Array of string	Reviews of the brand.	Brand
url	schema:url	Format 'uri'	The URL of the item.	Thing

Notes

1. description : Allows for the description to be an array of nodes (e.g. an array of inline content, or a couple of paragraphs), or a string. The minItems restriction avoids a string being coerced into an array with a single string item.
2. identifiers : Some identifiers have specific properties e.g the issn property for the Periodical type. These should be used in preference to this property which is intended for identifiers that do not yet have a specific property. Identifiers can be represented as strings, but using a PropertyValue will usually be better because it allows for propertyID (i.e. the type of identifier).

Examples

{
  "type": "Brand",
  "name": "XYZ",
  "logo": {
    "type": "ImageObject",
    "url": "https://example.com/xyz.png",
    "caption": "Logo of Brand YXZ"
  },
  "reviews": [
    "Rather average product",
    "Not sure if would use again"
  ]
}

Related

• Parent: Thing
• Descendants: None

Available as

• JSON-LD
• JSON Schema
• Python class Brand
• TypeScript interface Brand
• R class Brand
• Rust struct Brand

Source

This documentation was generated from Brand.schema.yaml.